The Deep, one of the most spectacular aquariums in the world, is located in Hull, East Yorkshire. This award-winning attraction is home to 3,500 fish including magnificent sharks and rays. The dramatic building, which overlooks the Humber estuary, was designed by world class architects, Sir Terry Farrell and Partners and opened in 2002 in, what was then, one of the most deprived and unfashionable cities in England.
In its first year The Deep welcomed over 850,000 visitors, making Hull’s new aquarium busier than London Zoo. This early success financed a £5 million extension in 2005, which included additional exhibition space, retail, catering and education areas.
As part of the regeneration of Hull The Deep has become an internationally recognised landmark and has even featured on a Royal Mail stamp! The building exploits the landscape on which it is built and was inspired by natural geological land formations. Gleaming glass and aluminium thrust into the dramatic landscape on the confluence of the two rivers marking the historic entry to Kingston upon Hull with a brand new future.
The Deep operates as an education/conservation charity and in recent years has become an international player in marine conservation. It is also the most commercially successful Millennium Project.
It has won many accolades including:
- Finalist in the Visit England Awards for Excellence, Inclusive Tourism catergory 2017
- Winner of Large Visitor Attraction of the Year 2014 (White Rose Awards)
- Trip Advisor Certificate of Excellence in 2012, 2013, 2014 and 2015
- Trip Advisor Travellers' Choice Awards in 2014 and 2015
- Finalist in the Hull Daily Mail Business Awards 2016 for the Customer Focus Awards (Business Centre)
- Gold award for the Enjoy England Access for All Tourism Award 2011
- Mumsnet voted us number one UK aquarium in their Best Awards 2011
- Silver award for Large Visitor Attraction of the Year 2009 (White Rose Awards)
- Gold award for Green Tourism Business Scheme 2008
- Gold award in Sustainable Tourism in Yorkshire 2008 (White Rose Awards)
Funders and Sponsors
The Deep receives no on-going revenue funding and is therefore totally dependent upon ticket sales and income from the on-site shop and café to cover the costs of running the project and carrying out its education, conservation and research work.
Hull’s £52.285 million Millennium project was funded by the following:
Phase 1 - 2002
|The Millennium Commission||£21.480m|
|European Regional Development Fund||£7.740m|
|Single Regeneration Budget (SRB)||£3.800m|
|Hull City Council*||£5.400m|
|University of Hull*||£0.800m|
|Garfield Weston Foundation||£0.250m|
|Private finance/other miscellaneous sources||£2.660m|
Phase 2 - 2005
|The Millennium Commission||£2.485m|
|European Regional Development Fund||£1.700m|
|The Deep's own resources||£2.100m|
- The Millennium Commission
- Yorkshire Forward
- European Regional Development Fund
- Hull City Council*
- University of Hull*
- Single Regeneration Budget (SRB)
- Garfield Weston Foundation
- Private finance/other miscellaneous sources
- The Deep's own resources
*includes donations of good and services