Overlooking the Humber Estuary, The Deep is an education and conservation charity with an awe-inspiring aquarium in Hull.

As a member of the British and Irish Association of Zoos and Aquariums (BIAZA) and the World Association of Zoos and Aquariums (WAZA), The Deep provides inspiring formal and informal conservation education to a diverse audience. Providing the highest levels of animal care and welfare, The Deep contributes to breeding programmes and field conservation. Forging partnerships with key governing bodies, conservation organisations and other prominent zoos and aquariums, we are collectively working to make an impact in the protection of our oceans.

The Deep receives no on-going Government funding and is therefore totally dependent upon ticket sales and other revenue streams to cover operational costs and to carry out its education, conservation and research work.

 

Our Mission: 
"To create a deeper understanding and enjoyment of the world’s oceans and inspire positive change for their survival."
Our Mantra:
"For the oceans, for their future."
More Than Meets The Eye
Conservation & Research

Conservation is at the heart of everything we do at The Deep. It is because of our loyal visitors and supporters that we are able to carry out vital research and conservation work, both in-house, around the UK and right across the world.

Find out more about The Deep's 2022 - 2026 Conservation & Research Strategy below.

 

Our Achievements

Find an overview of The Deep's activities and achievements in our 'Year in Review' documents. 

Click on the tiles below to view each year's review: 

Positive Impacts on the City of Hull

The Deep is proud to have been a part of the amazing regeneration of Hull, and continues to contribute to the city's economic growth and development. From supporting city wide events, bringing business and visitors to the city, providing education, local employment and Crew development.

Read the report below to find out more about the positive impacts of The Deep on the City of Hull.

Our Partners, Funders & Supporters

The Deep is proud to work in conjunction with a number of partners and accredited bodies, both in the UK and across the world. 

Click the toggles below to find out more.

British and Irish Association of Zoos and Aquariums (BIAZA)

The British and Irish Association of Zoos and Aquariums (BIAZA) is the professional body that represents the best zoos and aquariums in Britain and Ireland. BIAZA leads and supports its members, and helps promote the work of good zoos and aquariums.

The Deep is proud to be a member of BIAZA, along with over 100 other zoo and aquarium members that pride themselves on their excellent standards for animal welfare, education and conservation work. 

 

International Union for the Conservation of Nature (IUCN)

The IUCN (International Union for the Conservation of Nature) is the global authority on the status of the natural world and the measures needed to safeguard it. 

IUCN brings together governments and civil society organisations, united under the common goal of protecting nature and conserving life on Earth. 

Biffa Award

Since 1997, Biffa Award has awarded grants totaling more than £185 million to thousands of worthwhile community and environmental projects across England, Scotland, Wales and Northern Ireland. 

The programme administers money donated by Biffa Group Ltd through the Landfill Communities Fund.

Funded by the Biffa Award through the Partnership Grants Scheme, The Deep was awarded £418,000 in 2022 to revamp the Cool Seas gallery into a brand-new exciting and innovative exhibition space.

Landfill Communities Fund (LCF)

The Landfill Communities Fund (LCF) is an innovative tax credit scheme enabling operators (LOs) to contribute money to organisations enrolled with ENTRUST as Environmental Bodies (EBs). 

EBs use this funding for a wide range of community and environmental projects in the vicinity of landfill sites. 

Thanks to funding from Biffa Award through the Landfill Communities Fund, The Deep was able to transform the Cool Seas gallery into an immersive space that brings the East Yorkshire coast to life.

The Shark Trust

The Shark Trust is a UK-based charity focused on safeguarding the future of sharks and rays through positive change, science, education, influence and action. 

The Deep are proud to work closely with The Shark Trust on helping to promote their biggest campaign to date, the Big Shark Pledge. By signing the Business Pledge, The Deep has contributed to a united voice helping to secure the future for oceanic sharks and rays. 

 

University of Hull

The University of Hull’s status as an anchor institution for the region and its passion for discovery and passing on knowledge makes it the ideal partner for The Deep’s Learning Centre. 

Both recognised for excellence, the University and The Deep share a commitment to engaging with our local community – helping to raise academic aspirations among young people and inspiring future generations of pioneering scientists, researchers and conservationists.

World Association of Zoos and Aquariums (WAZA)

The World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world. All members are leading zoos, aquariums, associations, affiliate organisations and corporate partners from around the world. 

The Deep is proud to be a member of WAZA; collectively, we are 'United for Conservation'.

Yorkshire Attractions (YAG)

The Deep has been a proud member of the Yorkshire Attractions Group (YAG) for over 10 years, whose work brings together 20 of the very best Yorkshire visitor attractions. 

By working together, these attractions create a powerful tourism product in the region and seek to deliver the very best days out.

Yorkshire Wildlife Trust (YWT)

The Yorkshire Wildlife Trust is a local charity organisation and one of the UK's 46 county-based Wildlife Trusts, working to protect and conserve Yorkshire's wildlife for all to enjoy. 

The Deep proudly supports the Wilder Humber project, a collaborative effort between the Yorkshire & Lincolnshire Wildlife Trusts and Ørsted, a prominent renewable energy company. This partnership aims to implement a five-year habitat restoration program in the Humber region, with a focus on revitalizing seagrass, salt marsh, and native oyster populations.